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The web page fiatdev.rollins.edu had the following on the web page, "A new peer-orientation program is helping first-year students acclimate to Rollins and EMBARK on their college journey." We saw that the website said " Real Clients, Real Rewards." It also said " Five students recently earned statewide recognition for helping local clients develop strategic communication plans. Rollins Ranked Among the Nations Best Colleges. For the 22nd consecutive year,. US News and World Report." The header had private colleges in florida as the highest ranking optimized keyword. This keyword is followed by liberal arts colleges in florida, private colleges and universities in florida, and top private college in florida which isn't as urgent as private colleges in florida. The other words fiatdev.rollins.edu used was florida liberal arts colleges. private college florida is included but could not be seen by search engines.